Why Bots Fail

Is AI helping or hurting your customers?

Original Broadcast Date: 2021-02-10

12:00 PM EST / 9:00 AM PST

Understanding the components to a successful automation strategy

It’s no secret that bots and large-scale automations transform how brands interact with consumers. In fact, a Forrester study shows that 80% of customers expect personalized information no matter where they are in their journey. However, many brands are still wondering “why isn’t my bot strategy working?”.

Delivering on your customers' end-to-end journey through Conversational AI

In order to implement a successful automation strategy, it is imperative to understand your customer base in real time, identify the intent and context of customer inquiries to better address your customer needs, extract powerful analytics to make data-driven decisions, and empower your humans and bots to work together.

Enter: LivePerson’s Conversational AI Engineering. As brands continue to require expertise that can help drive their automation strategy end-to-end, LivePerson has developed a defined set of activities necessary to execute on said automation strategy through due diligence and data discovery, through intent prioritization, journey mapping, conversation design, development, launch and optimization.

Hear LivePerson’s Conversational AI Experts unlock the key to driving a successful and thorough automation strategy.

Chris Radanovic

Conversational AI Expert

Dhoreena Ventura

Senior Product Marketing Manager

Watch on-demand

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