Google Business Messages (GBM) is going away
Deprecation Date: July 30, 2024
Cut Off Date: July 15, 2024
We are writing to inform you of an important change regarding the Google Business Messages (GBM) channel that you are currently using for customer support. Unfortunately, Google will take the GBM Channel completely offline as of July 30, 2024 (the “Deprecation Date”), and will no longer allow creation of new GBM chat messages as of July 15, 2024 (the “Cut Off Date”).

Exploring Alternatives and How LivePerson Can Support Your Transition:
Starting on the Cut Off Date, new GBM messages will no longer be created. Starting on the Deprecation Date, all activity through the GBM channel will cease. We recognize that this may necessitate a change in your messaging strategy. We are actively engaging with Google to explore potential solutions and we are committed to collaborating with you to provide alternative options that meet your needs.

What Actions You Can Take:
  1. Consider informing your users that the messaging channel will be unavailable for new messages as of the Cut Off Date (July 15, 2024) and for any messaging as of the Deprecation Date (July 30, 2024) by adding or modifying the welcome message.
  2. There are some actions and options you can consider based on the entry points you are leveraging:
    • Google entry points for Business Messaging:
      • If applicable, you can link your social media profiles to your Google Business Profile to inform users of alternative channels, because Google Business Profile will not be impacted by the GBM deprecation.
    • Brand-managed entry points, such as a URL or web widget:
      • Remove the entry point or replace it with an alternative messaging option.
Key Dates:
  • Starting on the Cut Off Date (July 15, 2024). customers will no longer be able to start new GBM chat conversations with your business. Customers in existing GBM chat conversations will be notified that GBM chat will be phased out.
  • Starting on the Deprecation Date (July 31, 2024), GBM chat functionality will end. This means you'll no longer receive new GBM chat messages.

You can learn more about GBM deprecation in the Google public documentation.

Contact the LivePerson team if you need any support.

Best regards,
The LivePerson Team
© 2022 LivePerson, Inc.
475 10th Ave, 5th Floor | New York, NY 10018 | United States
Unsubscribe · Privacy Policy · Terms of Use · View as Webpage