How to use new Facebook conversational ads to supercharge conversion

Open Universities Australia and other brands are transforming paid social to engage and convert at breakthrough rates

Original Broadcast Date: 2019-12-17

12:00 PM EST / 9:00 AM PST

A journey made for mobile

Over 80% of social traffic is mobile, but mobile landing pages convert at notoriously low rates. Are your ads still driving to mobile web?

New “Message Us” CTAs in Facebook and Instagram ads replace the clunky mobile web experience by driving customers to conversations on Facebook Messenger, WhatsApp, SMS, and other messaging apps. Rich media functionality provides an app-like experience without the download. And a fresh, new CTA on the ads inspires engagement and combats ad blindness.

Innovative brands like OUA are capitalizing

Open Universities Australia, the online higher-ed marketplace, prides itself on student relationships. Hear how OUA serves conversational Facebook ads to students and drives them into personalized WhatsApp engagement. OUA has seen engagement, lead conversion, and order value skyrocket as social media users embrace this new experience.

We’ll show you how your brand can get started using conversational ads to drive to messaging. You’ll understand key considerations for setting up these ads, how to manage responses, and how to scale for serious growth.

During this event, we’ll show specific examples of how brands can enhance their social ad results by driving to messaging conversations.

Lyndon Summers

Product Manager, Open Universities Australia

Brian Donnelly

Marketing Director, LivePerson

Watch on-demand

Register to watch the full session on-demand.