Becoming a commerce leader in a digital-first world
How to exceed your sales and marketing targets with Conversational AI & messaging
Original Broadcast Date: 2021-03-24
Transforming your commerce strategy with Conversational AI
Let’s face it. Web conversion rates are dismal. On desktop, they’re around 2.86%, and on mobile — the booming landscape with an estimated 4 billion+ users — it’s even lower. So why haven’t brands figured out a better strategy than driving the masses to websites and leaving them to figure out the rest for themselves? It’s time to find a better way to do e-commerce, one that doesn’t rely solely on websites.
Driving revenue through AI & automation
Enter: Conversational Commerce. LivePerson’s Conversational Cloud allows brands to trade these friction-filled web experiences with AI-powered conversations via messaging. Borrow from brands that are leading the way in Conversational. They’ve turned on conversational ads, allowing customers to start messaging with a single click — and lifting conversion rates as high as 16%. They’ve embraced Proactive Messaging to stay ahead of customer needs with highly-personalized outreach. All this and more has led to results like 10x conversion rates and +75% in order value.
The best part? You’ll get to know your customers better than any click, page view, or cookie will tell you, because now, your data comes from conversations — not interpretations.
Hear from LivePerson’s Senior Director, Product Marketing and Senior Content Expert as they unlock the key to transforming your commerce strategy with Conversational AI.
Senior Director, Product Marketing
Senior Content Manager
Register to watch the full session on-demand.