It's no secret that digital has completely transformed the financial services industry. Through smartphones and tablets, consumers now have easy access to all their banking, investment, and insurance needs and are engaging with their institution more frequently than ever. But, for more complex issues, most consumers still overwhelmingly turn to branches and call centers despite their adeptness with online banking and mobile apps. What’s happening that’s leading consumers away from your digital assets and toward those higher cost channels?
Join Alon Waks, Head of Product Marketing at LivePerson, to hear how journey mapping helps uncover customer objectives and reveal opportunities that have a high impact on customer experience and your bottom line.
Wednesday, November 18th 11am EST
During this webinar, you’ll learn:
- Why mobile adoption and customer mobility haven’t changed consumer behavior for complex banking and investment interactions
- What LivePerson financial services customers have done to improve digital customer experience while reducing costs
- How mobile messaging provides opportunities to increase ease of use and scale your front-line team
- What a mobile-driven, consumer-centric experience could look like for the most common financial services customer journeys