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Digital marketing has transformed how companies reach, engage, and connect with customers. Yet, while marketers are spending $57B annually to generate traffic, half of that traffic bounces. In fact, despite all the marketing dollars spent, only 2% of site traffic converts, on average.

With dozens of channels, methods, and tools available today, how do you put together a digital engagement strategy that will yield the largest bang-for-your-buck, without draining your marketing budget?

Join us on Thursday, April 18th at 1 PM EDT as Frost & Sullivan's Senior Industry Analyst, Loren Johnson, and LivePerson's Head of Marketing Solutions, Avinoam Zelenko, come together to share:

  • The current state of the digital landscape, and the emergence of trends such as rich-media and mobile engagement

  • The business challenge of engaging and converting customers facing today's marketers—ranging from driving site traffic to actively engaging website visitors

  • How Home Depot shifted its digital engagement strategy using the newest and most effective tools in post-click targeting, segmentation, and personalization—achieving a 17% conversion rate lift and significantly increasing incremental revenue in just 11 days

  • Loren Johnson

    Senior Industry Analyst, Frost & Sullivan


    Avinoam Zelenko

    Head of Marketing Solutions, LivePerson

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