Digital marketing has transformed how companies reach, engage, and connect with customers. Yet, while marketers are spending $57B annually to generate traffic, half of that traffic bounces. In fact, despite all the marketing dollars spent, only 2% of site traffic converts, on average.
With dozens of channels, methods, and tools available today, how do you put together a digital engagement strategy that will yield the largest bang-for-your-buck, without draining your marketing budget?
Join us on Thursday, April 18th at 1 PM EDT as Frost & Sullivan's Senior Industry Analyst, Loren Johnson, and LivePerson's Head of Marketing Solutions, Avinoam Zelenko, come together to share:
The current state of the digital landscape, and the emergence of trends such as rich-media and mobile engagement
The business challenge of engaging and converting customers facing today's marketers—ranging from driving site traffic to actively engaging website visitors
How Home Depot shifted its digital engagement strategy using the newest and most effective tools in post-click targeting, segmentation, and personalization—achieving a 17% conversion rate lift and significantly increasing incremental revenue in just 11 days
Loren Johnson
Senior Industry Analyst, Frost & Sullivan
Avinoam Zelenko
Head of Marketing Solutions, LivePerson
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