“For every $92 marketers spend driving traffic to their websites, they spend only $1 to optimize them.” Source: Adobe Digital Marketing Blog
Best-in-class companies know the secret to converting high value visitors: You need to engage them at the moment they are most likely to convert, while they are still on your site.
Enterprise companies are re-inventing engagement strategies by moving away from treating website visitors with a “one size fits all” approach. These companies are identifying high impact visitors the moment they click on the website. The secret to their success is in identifying, segmenting and targeting those who are high impact – shoppers with high shopping cart values, price comparison shoppers, shoppers who want to buy more but have questions - and engage each differently to convert into a lifetime customer.
Best-in-class companies who are able to engage live when the stakes are high have successfully converted more of their existing visitors by at least 20%, while increasing average order value by 35%.
Get your business ready for high stakes engagement today. Watch LivePerson’s on-demand webinar, led by Alon Waks, Director of Product Marketing and Head of Go-To-Market Strategy, as he shares:
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