Ten thought leaders across various areas of digital marketing share predictions on where the future of customer engagement is heading.
Customers today are more empowered and connected than ever before. They’re browsing, comparing prices and sharing their feedback through a multitude of channels — from the web, to mobile, social, chat and in stores.
However, these savvy researching strategies are not confined to shopping. In fact, B2B executives today are turning to web-based tools and resources to make buying decisions, making omnichannel interactions the new norm.
So how can businesses in both the B2B and B2C worlds keep pace?
This ebook uncovers:
Get your copy today for the top fascinating predictions for 2014.
Ebook: Predictions for 2014