Chatonomics is focused on discussing how the online, mobile and more social world we live in is redefining the way customers want to engage with brands.

In 2009, Erik Qualman wrote the book ‘Socialnomics’, and asked if social media was a fad or the biggest shift in how to do business since the industrial revolution.

At the time Twitter was three years old. It took 3 years from the first Tweet to the billionth. Now, 140 million tweets are sent every day; that’s a billion a week. Facebook has more than doubled its users from 350 million in 2009 to over 800 million today and of those, 350 million access facebook via their mobile device (and chat rather than txt).

It’s definitely not just a fad – it is a revolution and we now seem to be moving from the age of online to the age of ‘on-device’.

One thing is certain. Consumers have changed how they consume, share and create information and we’ll be discussing that here on Chatonomics – and we invite you to share your experiences, opinions and points of view.

The business case for ‘chatonomics’ – changing how you engage with customers – is clear, proven and credible. Here are a few ideas from LivePerson.

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